Is Minimalism Dead? Il Makiage Makeup seems to think so. This makeup brand calls itself a "100 percent high maintenance brand" and has spent over 5 years developing a brand that brother and sister Oran and Shiran Holtzman consider only the best. This duo spent their time looking into formulations that are sure to blow you away, since after much product testing they developed lipsticks, foundations, and mascaras that professional makeup artists thought were unequivocally better than any other they'd ever used.
In 2017, Il Makiage opened their doors in Soho, New York City, and shortly after launching, the makeup brand boasts of more than 30K Instagram followers and many influencer shout outs. The brand sent me $150 dollars worth of Makeup and let me decide on my own, Is Il Makiage all it's hyped up to be? Let's take a look!
Discovering Il Makiage: Makeup Inspired by Maximalism
What I received:
- Hybrid transformative texture
- Multidimensional color
- Waterproof, crease-free, smudge-free
- Wet or dry application
- Matte, satin, metallic or shimmer finish
- 12 harmonious shades to create any master look
- 100% cruelty free
- Infinite volume for an extra dramatic lash look
- Weightless, flexible formula
- Innovative football-shaped silicone brush for precise lash catching
- Clump-free buildability
- Long-lasting and smudge-proof
- 100% cruelty free
Watch Me Unbox My Il Makiage Palette & Mascara
Their packaging is literally "extra." Their bubble wrap comes with a sticker quoting "Minimalism is Dead" in their Instagram quote format and their wrap is personalized and sealed with their logo on candle wax. This packaging is some serious stuff, embracing Maximalism to it's finest.
But are the products as good as they claim? Watch me Swatch the Color Boss Pro Palette and find out:
Il Makiage is set out to show us that Minimalism is a thing of the past. Their 100% love it or return it guarantee is so exciting, it makes you want to try their whole collection. In or around the NYC area? Their boutiques are staffed with makeup pros who will give you a 30 minute express makeup session or a 60 minute full makeup application. You can also watch & learn with one on one makeup training or private events for small groups.
Want to try Il Makiage? You can shop the entire collection online at ilmakiage.com. Long live maximalism!
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